Global swimwear company Khongboon Group has announced the launch of a new women’s brand, Khongboon Activewear (KBA). In partnership with Smartrac, a global manufacturer of RFID products and IoT solutions, and Blue Bite, a digital experience engine, the activewear line utilizes the latest NFC technology to deliver mobile engagements throughout the lifecycle of each item.

Each piece within the new collection is equipped with Smartrac’s Experiences solution, and embedded with the Smartrac’s Circus Dura NFC tag, featured by NXP’s NTAG 213 IC, under the KBA logo. Customers can tap the logo with any NFC-enabled device to receive a dynamic user experience powered by Blue Bite, which includes product information, collection lookbook, real-time social media feeds, and a countdown to the next content update. Upcoming releases include exclusive promotions and contextually-aware components, such as nearby gym locations, running paths and fitness tracking, for even more personalized journeys.

“We always aim to be on the forefront of quality and designs with our swimwear,” says Alexander Hagard Gronwall, co-founder at Khongboon Group. “Upon launching our new activewear line, we wanted to offer the best in technology, functions and quality – all in the same product. NFC technology fulfilled all of our requirements, especially when partnering with the leading providers of this technology. Blue Bite and Smartrac were easy choices.”

“Partnering with Khongboon and Blue Bite is another confirmation that Smartrac’s innovative products and solutions are essential ingredients for end-to-end product digitization. Bringing digital services to their products presents a major opportunity for brand manufacturers, and Smartrac is proud to support Khongboon in making the most of that opportunity,” says Corey Wilson, vice president of global business development at Smartrac.

“The launch of the new KBA brand comes at a time when fitness is an increasing priority for many individuals,” adds Mikhail Damiani, CEO of Blue Bite. “The integration of Blue Bite technology into apparel provides health-conscious consumers added benefits that are currently unavailable in other activewear lines. We look forward to continuing the collaboration on new and compelling digital experiences for Khongboon customers.”

The KBA line is currently available online at khongboonswimwear.com and khongboonactivewear.com for purchase, and will soon be available at retailers around the world.